A TV advert main purpose is to try and persuade a consumer to buy a product.
A narrative story is a advert which shows how a story is unfolded. A linear story is one of the easiest to be told as it has a beginning, middle and end.
The Nike- Next Level a example of a linear story line as at the start the person starts off with the football player not being that well known and showing of a setting of the footballing world then scores a free kick then he gets scouted by a well known manager and starts playing for a famous football team against well known players. In the middle of the advert as it goes on the football player gains more reputation and starts to become more better and gaing few benefits from football life then by the end of the advert he is in a very important match and gains a free kick like at the beginning of the advert and yet again scores it. It is iconic because of all the well known footballers in the video like Rooney, Ronaldo and many others.
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