A doctumentary advert is something that informs you and uses facts to make their points true like the Lemsip advert.
In the advert it shows someone suffering from flu and a lemsip box comes over and starts making the person a drink of lemsip whilst a voice over talks about what lemsip does and tells you some facts about it and what it does to try clear your flu this is similar to a documentary programme because you always have a voice over in a documentary telling you about the different things that are happening during the documentary and telling you facts about the things. This is effective because it is shown that it is aimed at a older audience and not for kids as many kids would not find documentarys interesting and would find adverts like animation more interesting while adults would like to know how this product can help when you have a flu by a voice over informing you.
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