A stand alone advert is a single advert that a company puts all their money and effort into without thinking about doing any other adverts or if there will be a next one. A example of this is the Hovis advert where the kid is running through the different eras that everyone knows about and how the company has survived through the highs and lows.
A series advert is a series of adverts that carry on from one another off how a story develops over time. A example of this is the Peter Kay John Smith adverts where over time it shows different parts of a chracters life and the 'none nonesense' catchphrase carries on through the series off adverts and all the chracters remain the same.People can relate to this because in the advert the guy is just a working normal guy and not bothered about posh stuff and its a type of beer you'd have after a hards day work not anything expensive.
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