Talking heads is a way a normal day person can relate to a advert because the people on the advert are normal everyday people. If the information at the end of the advert is good then it makes it more believeable.
This advert shows a guy checking a womens teeth and showing her she still has plaque even after she has brushed and discuss what can be done to get rid of the remaining plaque and shows that Colgate Total Toothpaste is the solution and to come back the next day to see if it is the solution. They come back the next day and there is very little plaque and shows the women being impressed. They use the middle aged women because women are more concerned about their smile and apperance then men and is mainly aimed at middle aged women. This type of advert is effective because the women is a normal day person and you can relate how she feels about having plaque still after brushing to yourself and wanting to know a solution for it.
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